Google Ads vs. Social Media Ads: Where to Invest?

B2B businesses often struggle with where to allocate their ad budget. Here's a breakdown of when to use each platform.

## Google Ads — High Intent

Google Ads capture people actively searching for your services. Keywords like "web designer Vancouver" or "POS system Canada" indicate purchase intent. This is ideal for B2B services.

## LinkedIn Ads — Professional Targeting

LinkedIn is the best platform for B2B targeting. You can target by job title, industry, company size, and seniority. Great for high-ticket services.

## Meta Ads — Brand Awareness

Facebook and Instagram are best for building brand awareness and retargeting. Less effective for direct B2B conversions but excellent for staying top-of-mind.

## The Winning Strategy

Most successful B2B advertisers use a combination: Google Ads for capture, LinkedIn for targeting, and Meta for retargeting.

## Start Small, Scale Fast

Begin with a small budget on each platform, measure results, and scale what works.